TikTok Gifts Value: Real Prices, TikTok's Cut, and How to Earn More
TikTok gifts value, from the Rose to the Universe: coin prices from TikTok's own gift catalog, real dollar costs, and what creators actually get.
On this page
What is a TikTok gift actually worth?
The same TikTok gift can cost one viewer $310 and another $450, and the creator who gets it receives neither amount.
That gift is a Lion: 29,999 Coins in TikTok’s catalog. The dollars behind those Coins, and the share that reaches the creator, follow different rules.
Every gift has two prices
- What the viewer pays: the gift’s Coins times what each Coin cost. It’s exact, and you can check it in under a minute.
- What the creator gets: not fixed. Gifts turn into Diamonds, and TikTok sets the payout from Diamonds plus six other factors.
Most gift lists blend these into one number. That’s why their creator math rarely matches anyone’s payout screen.
Where these numbers come from
- Gift prices: TikTok’s own LIVE gift catalog, with 700+ gifts
- Coin prices: TikTok’s website and Apple’s App Store, checked from the US
- Creator rules: TikTok’s current US policies
Prices change with events. Your gift panel always shows the current price.
What You’ll Learn
- Dollar costs for the 12 most searched gifts, web and iPhone
- Why the website beats the app by about a third
- All 30 gifts over 20,000 Coins, and the Universe price mix-up
- What a gift is worth to you as a creator, with an honest estimate
- The 7 payout factors TikTok weighs, and how to work each one
- Cash out, refund, and gifting rules that quietly cost creators money
How much are TikTok gifts worth in dollars?
Multiply the gift’s Coins by what one Coin cost. In the US, that’s about 1 cent per Coin on TikTok’s website and about 1.5 cents in the iPhone app. Here are the 12 gifts people search for most.
| Gift | Coins | About in USD (web / iPhone) |
|---|---|---|
| Rose | 1 | 1¢ / 1.5¢ |
| Finger Heart | 5 | 5¢ / 8¢ |
| Dolphin | 10 | 10¢ / 15¢ |
| Perfume | 20 | 21¢ / 30¢ |
| Doughnut | 30 | 31¢ / 45¢ |
| Corgi | 299 | $3.09 / $4.48 |
| Money Gun | 500 | $5.17 / $7.50 |
| Galaxy | 1,000 | $10 / $15 |
| Whale Diving | 2,150 | $22 / $32 |
| Interstellar | 10,000 | $104 / $150 |
| Lion | 29,999 | $310 / $450 |
| TikTok Universe | 44,999 | $466 / $675 |
A Rose is about a penny, a Galaxy is $10 to $15, a Lion is $310 to $450, and a TikTok Universe is $466 to $675. Those are viewer costs. What the creator gets is a different number, covered below.
Check any gift’s price in under a minute
You don’t need any list, including this one.
- Open the gift panel. In a LIVE, tap the Gift button at the bottom. On a video, tap Comments, then the Gift button next to Add comment.
- Read the number under the gift. TikTok’s Gifts and Coins help page confirms each gift’s coin price sits right below it.
- Tap Recharge and note one pack’s price and Coins.
- Divide the price by the Coins, then multiply by the gift’s Coins.
Say your app shows 330 Coins for $4.99. That’s about 1.5 cents a Coin, so a 1,000 coin Galaxy costs you about $15.
How much does one TikTok coin cost?
In the US, about 1.03 to 1.06 cents on TikTok’s website and about 1.43 to 1.53 cents in the iPhone app. The app charges roughly 40% to 50% more for the same Coins.
- On the web: TikTok’s coin page sells 100 Coins for $1.05, 1,000 for $10.35, and 30,000 for $310.25. Packs of 1,000 or more work out to about 1.035 cents per Coin.
- On iPhone: the TikTok listing on Apple’s App Store shows 65 Coins for $0.99, 660 for $9.99, and 1,321 for $19.99, or about 1.5 cents each. A few packs, like 70 for $1.00, come in a bit lower.
Side by side, 660 Coins cost $9.99 on iPhone, while 650 Coins cost $6.75 on the web. The website sells the same Coins for about a third less. We didn’t check Android, so compare your own Google Play checkout.
Why creators should care about the cheaper website
If your regulars gift often, telling them Coins cost less at tiktok.com/coin is a favor, not a pitch. The same budget buys them about 40% more Coins.
It may help you too. If TikTok splits revenue after app store fees, as a reported TikTok notice says (more on that below), a web purchase loses less before the split. TikTok hasn’t confirmed this for LIVE gifts, so treat it as likely, not certain.
Why your price may not match ours
TikTok’s US Virtual Items Policy says the cost per Coin “differs depending on how many you buy and where you buy them.” You pay in the currency shown at checkout, with taxes included. Outside the US, run the four steps above on your own recharge screen instead of using our dollar figures.
What else Coins pay for
Coins aren’t only for gifts. The same Gifts and Coins help page lists Promote and Star Comments as other uses. If you boost posts, here’s what TikTok Promote costs when you pay with Coins.
Set a daily gift limit reminder
Viewers can set a daily gift limit, but it’s a reminder, not a hard cap. TikTok’s gift limit help page says you get a notification when you reach the amount you set. It doesn’t say gifting stops, so don’t count on it to block spending.
To turn it on, tap LIVE at the top, then Share, Settings, and Gift limit notification. When the notification arrives, you can change the limit or switch the notification off for 7 days.
To review past gifts, the Gifts and Coins page points to Profile, the menu, Balance, Coins, and the History icon. Then pick All types and Gifts sent.
What are the most expensive TikTok gifts?
TikTok Universe tops the catalog at 44,999 Coins, about $466 on the web or $675 on iPhone. At least 14 gifts cost more than the Lion.
Many gift lists online still show 34,999 Coins for the Universe. In TikTok’s catalog, 34,999 is a separate gift called TikTok Universe+. The regular TikTok Universe is 44,999.
Here are all 30 gifts at 20,000 Coins or more, highest first:
| Gift | Coins | About in USD (web / iPhone) |
|---|---|---|
| TikTok Universe | 44,999 | $466 / $675 |
| Pegasus | 42,999 | $445 / $645 |
| The Fair King | 42,999 | $445 / $645 |
| Yuki’s Vigilance | 42,999 | $445 / $645 |
| Fire Phoenix | 41,999 | $435 / $630 |
| Thunder Falcon | 39,999 | $414 / $600 |
| TikTok Stars | 39,999 | $414 / $600 |
| TikTok Universe+ | 34,999 | $362 / $525 |
| Leon and Lion | 34,000 | $352 / $510 |
| Zeus | 34,000 | $352 / $510 |
| Community Legends | 30,000 | $310 / $450 |
| LIVE Pro Face-Off | 30,000 | $310 / $450 |
| Magic Rod | 30,000 | $310 / $450 |
| Sam the Whale | 30,000 | $310 / $450 |
| LIVE Legends | 29,999 | $310 / $450 |
| Lion | 29,999 | $310 / $450 |
| Dragon Flame | 26,999 | $279 / $405 |
| Adam’s Dream | 25,999 | $269 / $390 |
| Phoenix | 25,999 | $269 / $390 |
| Rin the Snowborn | 25,999 | $269 / $390 |
| Villainy Slain | 25,999 | $269 / $390 |
| Infinite Heart | 23,999 | $248 / $360 |
| Siren’s Aria | 22,500 | $233 / $338 |
| Legacy in Bloom | 21,000 | $217 / $315 |
| Level Ship | 21,000 | $217 / $315 |
| Pop Out | 21,000 | $217 / $315 |
| Castle Fantasy | 20,000 | $207 / $300 |
| Gyeongbokgung | 20,000 | $207 / $300 |
| Premium Shuttle | 20,000 | $207 / $300 |
| TikTok Shuttle | 20,000 | $207 / $300 |
Some of these may be event or regional gifts. If a gift isn’t in your panel, you can’t send it.
What do popular TikTok gifts cost? A gift list with prices
Most gifts are cheap. About 50 cost a single Coin, and nearly half of TikTok’s catalog sits between 100 and 999 Coins. The lists below cover popular gifts by price tier, at the same US rates.
1 to 9 coins
| Gift | Coins | About in USD (web / iPhone) |
|---|---|---|
| GG | 1 | 1¢ / 1.5¢ |
| Heart | 1 | 1¢ / 1.5¢ |
| Heart Me | 1 | 1¢ / 1.5¢ |
| Ice Cream Cone | 1 | 1¢ / 1.5¢ |
| Lightning Bolt | 1 | 1¢ / 1.5¢ |
| Rose | 1 | 1¢ / 1.5¢ |
| Thumbs Up | 1 | 1¢ / 1.5¢ |
| TikTok | 1 | 1¢ / 1.5¢ |
| Finger Heart | 5 | 5¢ / 8¢ |
10 to 99 coins
| Gift | Coins | About in USD (web / iPhone) |
|---|---|---|
| Dolphin | 10 | 10¢ / 15¢ |
| Rosa | 10 | 10¢ / 15¢ |
| Squirrel | 10 | 10¢ / 15¢ |
| LOL | 20 | 21¢ / 30¢ |
| Mushroom | 20 | 21¢ / 30¢ |
| Perfume | 20 | 21¢ / 30¢ |
| Bouquet Flower | 30 | 31¢ / 45¢ |
| Doughnut | 30 | 31¢ / 45¢ |
| Cap | 99 | $1.02 / $1.48 |
| Hat and Mustache | 99 | $1.02 / $1.48 |
| Little Crown | 99 | $1.02 / $1.48 |
| Paper Crane | 99 | $1.02 / $1.48 |
100 to 999 coins
| Gift | Coins | About in USD (web / iPhone) |
|---|---|---|
| Confetti | 100 | $1.03 / $1.50 |
| Hand Heart | 100 | $1.03 / $1.50 |
| Scooter | 100 | $1.03 / $1.50 |
| Big Shout Out | 149 | $1.54 / $2.23 |
| Puffer Fish | 150 | $1.55 / $2.25 |
| Hearts | 199 | $2.06 / $2.98 |
| Sunglasses | 199 | $2.06 / $2.98 |
| Cute Bunny | 200 | $2.07 / $3.00 |
| Rose Bear | 214 | $2.21 / $3.21 |
| Boxing Gloves | 299 | $3.09 / $4.48 |
| Corgi | 299 | $3.09 / $4.48 |
| Rock Star | 299 | $3.09 / $4.48 |
| Coral | 499 | $5.16 / $7.48 |
| Gem Gun | 500 | $5.17 / $7.50 |
| Mermaid | 500 | $5.17 / $7.50 |
| Money Gun | 500 | $5.17 / $7.50 |
| Swan | 699 | $7.23 / $10 |
| Train | 899 | $9.30 / $13 |
1,000 to 9,999 coins
| Gift | Coins | About in USD (web / iPhone) |
|---|---|---|
| Dinosaur | 1,000 | $10 / $15 |
| Galaxy | 1,000 | $10 / $15 |
| Glowing Jellyfish | 1,000 | $10 / $15 |
| Gold Mine | 1,000 | $10 / $15 |
| Fireworks | 1,088 | $11 / $16 |
| Diamond | 1,099 | $11 / $16 |
| Shooting Stars | 1,580 | $16 / $24 |
| Whale Diving | 2,150 | $22 / $32 |
| Motorcycle | 2,988 | $31 / $45 |
| Meteor Shower | 3,000 | $31 / $45 |
| Private Jet | 4,888 | $51 / $73 |
| Sports Car | 4,999 | $52 / $75 |
| Diamond Gun | 5,000 | $52 / $75 |
| Unicorn Fantasy | 5,000 | $52 / $75 |
| Rally Car | 7,000 | $72 / $105 |
| Sports Car | 7,000 | $72 / $105 |
| Bird of Paradise | 8,000 | $83 / $120 |
10,000 to 19,999 coins
| Gift | Coins | About in USD (web / iPhone) |
|---|---|---|
| Interstellar | 10,000 | $104 / $150 |
| Falcon | 10,999 | $114 / $165 |
| Convertible | 12,000 | $124 / $180 |
| Monster Truck | 14,000 | $145 / $210 |
| Leopard | 15,000 | $155 / $225 |
| Rosa Nebula | 15,000 | $155 / $225 |
| Vintage Car | 15,000 | $155 / $225 |
| Stadium | 15,999 | $166 / $240 |
| Amusement Park | 17,000 | $176 / $255 |
| Jet Car | 17,000 | $176 / $255 |
| Super Car | 19,000 | $197 / $285 |
How much does a creator get from a TikTok gift?
Less than the viewer paid, and TikTok doesn’t publish a fixed rate. The best public evidence puts the creator’s share at roughly 30% to 50% of what the viewer spent.
What TikTok’s own terms say
TikTok’s US policy is blunt. By gifting, it says, “you are not transferring money, Coins, or anything of value” to the creator. Gifts count toward your popularity, which TikTok measures in Diamonds.
Its LIVE Gifts help page says Diamonds are “awarded based on the popularity of your LIVE.” Nowhere does TikTok say how many Diamonds a gift adds.
The cash comes later. TikTok’s US Rewards Policy says a LIVE reward can weigh Diamonds plus six other factors, covered in the next section. Diamonds are one input to your payout, not a price tag.
What about “TikTok takes 50%” and “$0.005 per Diamond”?
Neither line appears in TikTok’s current US terms. Here’s what the public record shows:
- A reported TikTok notice about Video Gifts. German trade site OnlineMarketing.de reported a notice saying creators would get 50% of TikTok’s net revenue from virtual items. Net means after app store and payment fees, so that’s less than half of what the viewer paid.
- A BBC test. Staff sent $106 in gifts to a test account, and its balance showed $33. TikTok told the BBC its commission was “significantly less than 70%,” but wouldn’t name a number.
If a net split like that applies to LIVE gifts, the app store’s cut comes out before your share. So a gift bought at the pricier iPhone rate likely doesn’t pay you more than the same gift bought on the web.
A rough estimate for common gifts
This table is our estimate built from those reported figures, not TikTok’s rate. The low end is 30% of the web price, close to the BBC test. The high end is 50%, the most a 50% net split could give.
| Gift | Viewer pays (web) | Rough creator estimate |
|---|---|---|
| Rose | about 1¢ | well under 1¢ |
| Galaxy | $10.35 | $3 to $5 |
| 10,000 coins of gifts | about $104 | $31 to $52 |
| Lion | about $310 | $93 to $155 |
| TikTok Universe | about $466 | $140 to $233 |
Your real number can land outside this range, because TikTok’s US Rewards Policy weighs more than Diamonds. To see what you’ve actually earned, go to Profile, the menu, Balance, then LIVE rewards. That’s the path TikTok’s Diamonds help page gives.
How can you raise your LIVE rewards?
Work on all seven factors TikTok says it weighs, not just gifts. TikTok doesn’t publish how much each one counts, so read this as a playbook, not a formula.
The Rewards Policy names them: Diamonds collected, how long you were LIVE, new unique followers gained while LIVE, viewer engagement, the number of days you went LIVE, your league or ranking, and the quality and safety of your LIVE.
| Factor | What it likely tracks | What you can do |
|---|---|---|
| Diamonds | Gifts your LIVE collects | Give gifts a job, like scoring points in a LIVE match. Deliver every promise |
| LIVE time | How long you stream | Pick a length you can fill with real interaction, not filler |
| New followers while LIVE | Follows during the stream | Reintroduce yourself every few minutes for people who just joined |
| Engagement | Comments, likes, and reactions | Ask quick questions and answer people by name |
| Days LIVE | How often you go LIVE | Keep fixed days, like the same three nights each week |
| League or ranking | Where you stand among LIVE creators | Steady weeks likely move it more than one huge night |
| Quality and safety | Following LIVE rules | No blank screens, restreams, gambling games, or gifts from minors |
The middle column is what the factor names point to. The right column is our playbook, not TikTok’s.
Don’t pad your LIVE time
LIVE time is on the list, but filler can backfire. TikTok’s Community Guidelines say LIVEs with “repeated or prolonged actions that lack clear objectives or direct interaction” aren’t eligible for the For You feed. Black, blank, or blurry screens aren’t either.
That matters for money, because TikTok also says content that isn’t eligible for the For You feed “may also be restricted from monetization.” Longer only helps when the extra time is real interaction.
Track your own rate
After each LIVE, log the minutes, new followers, and the Diamonds from your LIVE summary. Once a week, note how much your LIVE rewards balance grew.
After four weeks, compare your best and worst weeks. You’ll see which habits move your number, which no calculator can tell you.
How do creators cash out LIVE rewards?
TikTok pays LIVE rewards to a bank or PayPal account in your legal name, on a schedule or when you request it. You verify who you are first, and limits and fees may apply.
Here’s what the Rewards Policy spells out:
- 18 or older, with your identity, age, and location verified.
- A payout account in your legal name. TikTok names bank accounts and PayPal as examples.
- Calculated in US dollars. Getting paid in another currency can cost a conversion fee.
- No single published minimum. Minimums, maximums, and fees “may apply,” and TikTok shows fees and exchange rates before you request or receive a payout.
- No guaranteed timing. TikTok aims to review requests within 24 hours. Delivery depends on the payment provider.
- Not yours until it lands. Any amount shown to you “belongs to TikTok” until it reaches your account. Rewards usually expire two years after you first qualify, so don’t let a balance sit.
Creators on Reddit also report extra ID checks before bigger payouts, so keep your details matching everywhere. Past payouts are under Balance, then Transactions, then the Payout filter.
Who can send and receive TikTok gifts?
You must be 18 or older (19 in South Korea) to buy Coins, send gifts, or receive them. Gifts aren’t available in every country, and receiving works through two features with different bars.
| Rule | LIVE Gifts | Video Gifts |
|---|---|---|
| Age | 18+ (19 in South Korea) | 18+ (19 in South Korea) |
| Followers | Whatever you need to go LIVE | 10,000 |
| Account | In good standing, in a supported location | Personal Account, 30+ days old |
| Activity | Be eligible to go LIVE | A public video in the last 30 days |
| Not eligible | Government, politician, and political party accounts | Business and public interest accounts |
For LIVE, see how many followers you need to go LIVE in your region.
Video Gifts still exist, and TikTok’s Video Gifts help page lists the rules. Duets, Stitches, ads, sponsored content, and promoted posts can’t receive them. A Business Account can’t use Video Gifts at all, so check the real differences between personal and business accounts before you switch.
Can you get a refund on a TikTok gift?
No. Once a gift is sent, it can’t be refunded. Coins are a different story, and the answer depends on where you bought them.
TikTok’s US Virtual Items Policy says gifts “are not returnable or refundable in any circumstances.” So if you send a Galaxy and the creator blocks you a second later, the gift is gone.
For Coins:
- Bought on TikTok’s website: not refundable, unless the law requires it or the Coins were defective.
- Bought through Google Play: ask TikTok through Report a problem in your profile settings.
- Bought through Apple’s App Store: ask Apple. TikTok’s policy sends Apple refunds there.
Why some coin balances go negative
If a refund goes through, TikTok takes those Coins back. If you don’t have enough left, its policy lets it take them from your future purchases.
That’s one reason people on Reddit report negative coin balances. TikTok also says a failed or returned payment can get your account, or your access to Coins and gifts, suspended.
What creators can lose
The same policy lets TikTok cut a creator’s Diamonds if it believes the popularity came from breaking the rules. Rewards obtained dishonestly can be held back or taken away.
What rules can cut your gift income?
Pressuring or tricking people into gifting can take your LIVE off the For You feed and put your rewards at risk. Gifts from anyone under 18 aren’t allowed, and neither is gambling or gambling-like activity in a LIVE.
TikTok’s Community Guidelines on accounts and features say LIVEs that “trick or pressure people into giving Gifts or engaging, like ‘like-for-like’ schemes or fake incentives” can’t be recommended. To keep LIVE rewards, you also have to follow TikTok’s LIVE Monetization Guidelines, and repeat problems can mean losing monetization features for good.
Lower risk
- Thanking gifters after they send, with no strings attached
- Optional games anyone can play without gifting
- Keeping every promise you make on stream
- Reminding your room that gifting is 18+ only
Can cost you reach or rewards
- Gift for a follow back, or like for like trades
- Prizes or favors you never deliver
- Pressure like nobody leaves until we hit 10,000 coins
- Gambling or gambling-like games during a LIVE
The same engagement bait rules apply to your posts, and they can flag a whole account. If that’s happened, here’s how to handle a TikTok account that’s ineligible for recommendation.
Are TikTok LIVE gifts worth it for creators?
They can be, once you have regulars. For a brand new account, gifts are usually pocket change. With a loyal room, they can become steady income.
In one Reddit thread on why people gift on LIVE, one person said a friend brought in about $1,300 in two days of 2 to 5 hour streams. Another said they made about $500 a week. Others guessed TikTok keeps 50% to 70%.
Run the math on your own room
Say 10 regulars each send about 500 Coins a night, four nights a week. That’s 20,000 Coins, or about $207 of viewer spending at web prices. With the estimate range above, you’d see roughly $62 to $104 a week.
Drop to three regulars and the same math gives about $19 to $31. Gift income depends on regulars more than on any single stream.
Where regulars come from
A gift is a viewer paying to be noticed by you. People do that once they care, and caring comes from time spent with your work. Your posts are the part of your work anyone can find.
That makes every new post a tryout for future regulars. The catch is timing. Posts tend to do most of their reaching while they’re new, so a post that starts slow rarely gets a second chance to meet anyone.
So treat each new post as recruiting:
- Every post, not just the hits. You can’t tell in advance which one turns a stranger into a regular.
- While it’s fresh. New people need to see it in its first days, not weeks later.
- Measured one by one. Track which posts actually turn viewers into followers, then make more like them.
Keep the goal straight, too. Paid views don’t count toward Creator Rewards, so you’re after followers who come back, not a bigger view count. Creator Rewards is its own income line, and how much TikTok pays per 1,000 views breaks down that math.
Doing all three by hand, for every post, gets old fast. It’s the process TokPromo’s promotion for creators runs automatically. It spots each new public post in your plan, shows it while it’s fresh to new viewers in apps and sites outside TikTok, in the country you choose, and gives that post its own report. Viewers land on your actual post, where they can watch and follow like anyone else.
It works one step before your LIVE, right where future regulars first find you. See how automatic post promotion works, or run your handle through our free TikTok profile analyzer to see where your account stands first.
Frequently asked questions
How much does TikTok take from gifts?
TikTok doesn't publish its cut. The best public evidence puts the creator's share at roughly 30% to 50% of what the viewer paid. A BBC test sent $106 in gifts and saw a $33 balance.
TikTok's current US terms also say LIVE payouts weigh more than gifts, including LIVE time and new followers. So your share can move even when the gifts don't.
How do TikTok gifts turn into real money?
Gifts become Diamonds in the creator's account. TikTok then sets a LIVE reward from those Diamonds and other factors. The creator withdraws it to a bank or PayPal account in their own name.
You must be 18 or older and verify your identity first. Fees and limits may apply, and TikTok says the balance belongs to it until the money reaches your account.
How many Diamonds is a Galaxy, and what is 1 Diamond worth?
TikTok doesn't say. Its help pages only say Diamonds are awarded based on how popular your LIVE is. No official page gives a coin-to-Diamond ratio or a cash value per Diamond.
Many calculator sites assume 2 Coins make 1 Diamond, or that a Diamond pays about half a cent. TikTok confirms neither. Your LIVE summary shows the Diamonds you actually got.
How much do TikTokers make from LIVE battles?
Battles run on TikTok's LIVE match feature, where gifts score points for your side. Nothing in TikTok's help pages says match gifts work differently, so expect them to count toward your Diamonds like any other gift.
TikTok's LIVE match help page doesn't mention a cash prize for winning. What a battle earns you is the gifts sent during it, paid out under the same rules as the rest of your LIVE.
Are TikTok gifts taxable?
For creators, usually yes. TikTok's Rewards Policy says you're responsible for taxes on rewards, and TikTok may withhold tax before it pays you. It also asks for tax details before you can access what you earned.
Creators outside the US can have tax withheld on rewards from US viewers, typically 30% according to TikTok's tax help page. Rules differ by country, so check with a local accountant first.